An accomplished retail leader with over two decades of experience in crafting disruptive, traffic-driving, visual merchandising moments. Expert styling skills that marry customers to commerce. Previous experience and clients: J. Crew, Gap Factory, Victoria’s Secret, Victoria’s Secret International, Victoria’s Secret PINK, The Children’s Place, Gymboree, The PJ Place, Delia’s, Americanino, Lane Bryant, Ashley Stewart, La Senza.
Creative stylist with expertise in customer experience, brand building, vendor management, visual merchandising, store design, leadership, coaching, and process improvements.
Visual Merchandising Styling Manager, Walmart, Hoboken, NJ 2015 – Present
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Created seasonal key looks that served as a strategic foundation for Visual Merchandising, Site Merchandising, and the Retail Brand Experience (RBX), providing clear creative directions across all touch points.
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Interpreted abstract concepts through a design lens, applying principles of balance, proportion, and color to develop compelling virtual styling environments.
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Cultivated strong cross-functional relationships with merchants, designers, and RBX partners while leading styling and execution across the division to ensure elevated brand presentations in all stores.
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Translated macro industry trends into actionable seasonal strategies that aligned with brand storytelling and business goals.
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Led the evolution and implementation of the PDP styling guides, streamlining the process to ensure consistency and scalability across all channels.
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Partnered with Visual Operations to co-develop and deliver comprehensive brand content packages, ensuring clear and consistent direction for in-store execution.
Brand Stylist, Art Director, Storyteller, The Children’s Place, Secaucus, NJ, 2015 -2023
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Streamlined and focused concepts to drive engagement and traffic resulting in double-digit growth comps.
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Developed concepts with an elevated approach to brand building resulting in greater brand awareness and value proposition.
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Directed monthly style guides to spotlight key volume drivers.
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Developed and implemented on-set photoshoot styling standards for all tiers of photography from campaign to product page.
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Drove in leadership roles for the wardrobe and visual merchandising teams.
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Developed seasonal concept showrooms that spotlighted seasonal design intent and new visual merchandising strategies.
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Implemented elevated social media projection across all outlets that drove double-digit engagement over one year.
Stylist/Visual Merchandiser, L Brands, New York, NY, 2004 - 2015
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Developed elevated visual merchandising brand standards for Victoria’s Secret and Victoria’s Secret PINK high- profile stores.
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Crafted disruptive window concepts and visual merchandising launch moments that drove store traffic.
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Continuously followed trends in the competitive landscape and applied relevant trends to all aspects of styling (campaign, ecomm, stills, product page).
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Adhered to a given budget and monitored purchasing of merchandising materials saving 20% of costs per year.
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Developed process improvements for brand guide creation that allowed for market reactions and contingencies.
Visual Merchandising Manager, J Crew, New York. NY, 1994- 2002
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Liaised communication and corporate visual merchandising direction between store fleet and HQ.
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Developed and implemented precise and effective visual merchandising solutions for multiple store architectures that increased brand awareness and store traffic.
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Directed new store opening materials in partnership with store ops and leadership teams.
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Tested and crafted disruptive, trend setting window displays for high-profile stores.
Fashion Institute of Technology, New York, NY
Associate's Degree, Fashion Merchandising and Buying
State University of New York at Plattsburgh, Plattsburgh, NY
Bachelor of Science, Fashion Merchandising and Buying, Business Minor
